How to Choose Skincare Products Without Going Wrong

The shelf is full, and the names promise everything. How do you decide which one is right for you? With a clear set of criteria.

Step 1: Identify your main concern

One concern at a time. Dark spots, hydration, oiliness or anti-ageing.

Not sure where to start? The Prebiotic Serum works for all initial concerns.

Start with the Prebiotic Serum

Step 2: Skin Type

Step 3: Read the INCI label

  • Key active ingredients should be amongst the first 5–7 listed
  • Avoid SLS, synthetic fragrances and parabens
  • Look for certifications: Ecocert, Vegan Society

Frequently Asked Questions

Is more expensive better?

No. Effectiveness depends on the concentrations of the active ingredients, not on the price.

Choose wisely. Go for ingredients you recognise.

See the SPF50 Sunscreen
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